Featuring my projects: KOZO, SexyMandarin and Ostrich Farm

‘Sexy Mandarin’ sets tongues wagging
Language website’s use of skimpy models irks feminists who say it
sends the wrong message
John Carney
Jun 10, 2012
A new website that offers Mandarin lessons taught by lingerie-clad
young women has come under fire from a women’s group, which says the
practice promotes harmful stereotypes.
Sexy Mandarin, headquartered in Hong Kong and geared towards Western
customers who want to improve their grasp of the language, aims to
provide lessons “in a sexy and unconventional way”.
In each lesson, scantily clad models strike provocative poses while
saying basic Mandarin phrases. The video clips – shot in a studio in
the Philippines, according to the website – simulate playful
situations in car-washing, a medical check-up and even “arrests”
featuring a model in a police costume to teach words and colloquial
terms.
Clients can log on to the Mandarin Learners Channel on YouTube to view
the latest lesson for free. The channel, which has its own Facebook
page, has more than 1,300 subscribers and features advertisements for
fashion accessories and lingerie.
The Association for the Advancement of Feminism accused the company of
“selling sex or sexualised services under the packaging of language
tuition”.
Annie Chan, the group’s chairwoman, said the site “sexualised and
exoticised ‘Chineseness’, and is obviously trying to capitalise on
some Westerners’ stereotypes of Chinese women”.
“We do not believe that sex work or sexualised work is necessarily
immoral or harmful to society. It is the discrimination, exploitation
and harassment of sex workers that is immoral and harmful to society,”
Chan said. “That is the way that such work is promoted on this
website.”
The company’s advertising pitch invites customers to learn Mandarin -
the world’s most widely spoken language, with an estimated 1.2 billion
speakers – in “the sexy way”.
“Follow our models explaining how to ask for the time, learn basic
numbers and other important phrases,” it says. “The qualified and sexy
teachers have much more to offer than just their looks.”
The Sunday Morning Post (SEHK: 0583, announcements, news) has received
no response from Sexy Mandarin on the complaint.
Interest in learning the language has soared in the region, with China
having introduced more than 300 Confucius Institutes in 94 countries
to promote Mandarin, also known as Putonghua, since 2005.
The central government claims 230,000 people have enrolled so far in
these institutes, which cannot meet the demand. China sends 5,000
teachers abroad each year and is hoping to be running 1,000 institutes
by the end of the decade.


PEARL OF THE ORIENT
SEXYMANDARIN AD IN HONGKONG

